Media jobs especially advertising is a lucrative career option today.A research by the Bureau of Labor Statistics reveals that more than 250,000 people work in the advertising industry in America.And the number is continuously growing.The reason is perhaps young generation finds a comparatively stable environment in advertising and media careers.
Breaking into the business in advertising is,though,not easy as the market is highly competitive but the most energetic,talented and goal-oriented candidates with excellent communication and analytical skills are sure to pass with flying colors.Jobs in advertisingrequire college degree especially in business management and relevant job experience.Here are some basic guidelines to prepare yourself for this job.
Understanding the Job of Advertising
To get started aspiring candidates need to understand the basics of advertising.Advertising is more of salesmanship than workmanship.The trick is in finding a cost effective way to convey product messages to the potential buyers and turn them in to actual buyers.The business of advertising is a blend of art with science.It is an amalgamation of research and analyses along with artistic imagination and creativity.
Steps in Advertising
Good advertising involves some basic steps that include market defining, assessing competitors,and identifying target consumers.Setting goals and budget is a prior task before you actually start working on an advertising project.There are various types of media including radio,television,print and Internet.Choosing the right media for advertisement is another tough task.An advertiser wants the advertising agency to do all these jobs for them.
Careers in Advertising
Knowing the nitty-gritty of advertising business with help you succeed in careers in advertising.Handling diverse marketing tasks in advertising requires people with experience and great management skill.Jobs in advertising can be categorized as:
Career Scopes in Advertising
Account management creates entry level positions as account executive and then climbs up the hierarchy while account planning has no such clear-cut way.But knowledge in subjects such as sociology,psychology and cultural anthropology proves beneficial for job seekers in advertising.
In creative arena one can start as junior/ assistant copywriter or junior/assistant art director.Those who want to start with market research executive can start as an assistant to senior research executive.Scopes in the interactive marketing arena are bountiful.With different areas in designing,computer programming and marketing it is not difficult to find a job in interactive marketing.
With increasing competition in the advertising and media careers one needs to develop his or her own USP to rise above the competition. However,a good resume along with a nice portfolio reflecting your creative thinking and innovative ideas will help you win the first impression.
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