Traditional - China's footwear industry to undertake the transfer of the wave of the world's footwear and developed again. Zone transfer from the world's footwear industry point of view, the last century, 60-70 years, the world's footwear manufacturing bases to Asia from the developed countries in Europe and the United States, Japan, South Korea, Hong Kong and other countries and regions, and later gradually transferred to the Chinese mainland, Indonesia, Vietnam and India.To the last century, 90 years, Guangdong in mainland China's southeastern coastal areas to become the main base, this trend has continued into the early 21st century. In the global footwear industry, the Chinese footwear industry can be said to have sprung up everywhere. A short period of 10 years, China became the world's largest footwear producer and exporter. According to statistics, China currently has more than 7200 shoe-making enterprises, has been in Guangdong, Fujian, Zhejiang, Wenzhou, Chengdu, Chongqing and other places to form five major distribution center for shoe production. Dongguan and its surrounding areas alone, as many as 2,000 shoe factories. In particular, China's accession to WTO, China's footwear industry also has shown a strong momentum of development.Dilemma - the backward production facilities, R & D capabilities led to a lot of footwear product design, style lag varieties a single, comfortable and poor, resulting in the export grades mentioned are not high, the low value-added products, the total market, hovering in the middle and low. Today, middle and low market has also faced footwear producers in Vietnam and other emerging competition, footwear exports have been seriously threatened. In this regard, a number of export companies are not inner strength, but to respond to lower prices; a number of new export enterprises to squeeze into the international market, but also make more use of low-cost strategy as the guide. In addition, the "foreign te nder" keep the prices down has become a trend also makes shoes, unable to raise prices. Ultimately there is no scientific and technological content, there is no high-value-added of Chinese shoes in the international market could not escape the long-term low-cost route.Rise in raw materials, personnel costs, depreciation of the dollar, the export of footwear blocked such circumstances, China's footwear industry had been covered issues become visible and prominent.Chinese shoe excess capacity, excessive number of export enterprises, a considerable part of the shoe-making enterprises have the short-term profit-driven behavior. Part of the shoe-making enterprises do not pay attention to scientific research, development, design, processing, or more than a kind of mutual imitation, copying nature, and few invest the necessary funds research, development of new products, the shoe-making equipment for high-tech turn a blind eye. CNC machines, according to Emma reflects eight years a go, Emma CNC machines in the marketing of the shoe last high-tech manufacturing equipment, met a lot of business at the time of cheap labor situation, rather an increase employment costs, do not buy high-tech shoe-making equipment situation.Careful analysis found that shoe-making enterprises mainly from both internal and external aspects of helplessness. Enterprise's external environment is high oil prices, 80% of shoe costs and oil-related downstream products, causing shoe costs; price increases, the enterprise's operating costs and higher; yuan revaluation led to exchange rate fluctuations; international trade barriers, technical barriers to heavy; system footwear industry sales channel re-shuffle; shoe-making industry off the technological revolution. The enterprise's internal environment are: significant increase in employment costs, staff turnover increased and more difficult enterprise management, enterprise integration costs rise; the same time, trans-regional, transn ational management, enterprise management personnel for the management of quality for renewal of requirements.Under the current rate of corporate employment costs, you can imagine,3-5 years later, when the average monthly income of employees to 3500-4500 yuan, the shoe-making enterprises to produce what kind of shoes to pay for such a high salary in order to In the fierce market competition foothold at home and abroad?A large number of facts and the status quo that can not rely on cheap Chinese footwear industry to survive, and scientific and technological development is the inevitable development trend of the footwear industry, it will be the shoe-making enterprises to participate in market competition in the future an important bargaining chip. The good news is that many shoe companies experienced a storm, recognizing this, courage to go the road of science and technology enterprises.Wave science and technology to enhance opportunities for enterprisesChina's footwear indus try very difficult. However, the dilemma is also behind the development of opportunities. Who can see the shoe-making enterprises in a crisis the future development direction, and the first change in this direction, who will be able to find success in a crisis opportunities. In such a situation, the shoe-making enterprises to increase scientific and technological input, improve high-value footwear products, it is imperative. For the shoe-making enterprises, it must act according to market principles, in considering the increase of high-tech enterprises should take into account market returns, but it can not just eyes, in particular, should focus on medium and long term market returns. The use of high-tech capital investment is not a simple, but a change in thinking, a change in investment, a business operations affect the fate of policy changes. This shift shoe companies really need to deal with high-tech, rather than being forced to accept high-tech, much less to follow the trend of the catwalk behavior.The footwear industry can take advantage of high-tech are: nano-technology, laser technology, automation technology, rapid prototyping technology, fiber technology, and so on. To study and use of these technologies is not a shoe factory can be done. Relying on scientific and technological progress is a "Hundred Regiments Offensive" and the footwear industry to the various enterprises and organizations, manufacturers need to perform their respective duties, in order to improve the technological level of the footwear industry to contribute their strength.Engaged in shoe-making study of scientific research institutions, research should focus on high-end shoe, advanced shoe-making technology research and development to improve China's shoes from the comfort and improving the products, and improve China's ability to participate in world competition shoes.Shoe-making equipment manufacturers can rely on their own or scientific research units, research and development capabilities, developed a highly efficient, fast, advanced shoe-making equipment. For example, Emma CNC machine recognizes this point, with advanced technology to meet the footwear industry, high-tech wave. The company's products integrate the laser technology and rapid prototyping technology, so that finished shoes product design, grading from fully manual operation, the transition to the use of CAD software in the computer design, grading, and color, the shoe-like output device to use leather cutting machine instead of a computer plotter, greatly improved work efficiency and product quality, shorten product development cycle. A lot of shoe last and die factory introduction of Emma computer numerical control machine shoe last production systems, shoe-like design and grading CAD software, to improve the design, manufacturing process, the extent of digitalization can help footwear enterprises so-called "five figures" of : digital design, digital production, d igital management, digital equipment and digital enterprise.Finished shoes high-tech companies need to be applied to the manufacture of finished shoes were put on the implementation of the outcome to the finished shoes. A lot of finished shoes company has made high-profile moves, and use technology to improve the competitiveness of enterprises.Xidelong in 2006 has been labeled "Xidelong technology" of the brand concept. In April 2007, Xidelong established in cooperation with the State Sports General Administration of Sports Equipment R & D base was formally established. In September 2007, Xidelong ingenuity to contract researcher at the Institute of Intelligent Machines, Chinese Academy of doctoral tutor Professor Sun Yining, pioneering scientists, endorsement model.Anta shoe does not "idle." Anta was established in 2005 on the first domestic sport science laboratories, the emphasis damping function of the "core technology" that is born in this laboratory. Anta Sports Scienc e Laboratory has more than 50 staff members, equipped with a variety of detection equipment, footwear and apparel. At present, alone in his shoes on the patent, the application of the Anta 41.Guohui (China) Co., Ltd. is a company in recent years, rookie basketball shoes. By Guohui (China) Co., Ltd. declared "Fujian basketball shoe industry Spark Technology Innovation Center" in December 2007 adopted by the Fujian Provincial Science and Technology Department of the inspection, was approved as the fifth installment of the provincial industry Spark Technology Innovation Center, the construction unit. This marks the Guohui basketball shoe companies reached a production level of industry-leading level.