Lucky digital camera triggered revolution, will camera and take pictures with sent to the antique shop. camera era of company became one of the scenery, including state-owned assets supervision of its no longer China group lucky .
Last week, the group's official website announce lucky , the group into a whole other renmin-China aerospace science and technology corporation, as its wholly-owned subsidiary, the news of the lucky restructuring the dust settles.
In the 1990 s, kodak, Fuji, and lucky three giants of the marks all over the country, yellow, green and red (outer packing color) become the symbol of them. Lucky is also the only industry with the world the same brand competition enterprise, a company with a history of more than half a century of enterprise, once the well-known goods, also known as the national brand pride.
As time passes by, along with a digital camera, the popular , camera and industry, are irreparably to fall mo, lucky so, kodak, Fuji, also in the transformation in the struggle, grope for.
Lucky made once brilliant
"Lucky cheap and fine, and in that time is we this help learning photography not 2 choice." The photographer is a 70 Mr. Zhao, lucky of praises, "I mentioned with hundreds of volume, not a lucky roll appear quality problem."
To remember not just lucky photography professionals, including many ordinary consumers. In the 1990 s, digital camera has not been popular, use the camera is the mainstream market. When the price of lucky in 12 yuan/volume to keep around, kodak and Fuji is 20 yuan. Lucky price to win many consumers.
Known as the "king" of China group, derived from the 1950 s lucky by the government of the biggest investment of photographic materials industry, scientific research bases. In 1958, July 1,, heibei baoding a factory is set up, and this is lucky 's predecessor, the ministry of chemical industry first factory (say a glue).
In 1960, new China developed by use of the production of the managed to create a copy of the movie sheceremoniously, this movie reels of is a glue production. Before the 1990 s, almost all Chinese studios use is lucky production. The time has not lucky this name, in "lucky ", a plastic used before the taihang mountains brand, friendly, happy brand...... CARDS And don't have the time feature "passed the red card".
Since the 1980 s, along with the television on the impact of the movie, the market starts to shrink at that time lucky also experienced a transition, from to , in the field of civil paper transformation. The transformation and brilliant. Lucky into
"LUCKY" LUCKY is transliteration, "LUCKY " brand trademark in March 1985, when the official opening of LUCKY began to export color .
Persecuted kodak, Fuji, reduce the price
"In the last century CaiJuan (80 s) to the market, at that time is a roll of 6 yuan." Lucky Co., LTD LiYueChang general manager told reporters. Born in domestic color in the process of popularization resistance is heavy, lucky at the beginning of the , CaiKuoDian listed some stores even hang out directly, print the statement, calling "lucky domestic does not guarantee quality" flush.
LiYueChang recalled: "at the time, lucky quality level of the is also big manufacturers and there is still a certain gap between."
Then, on one hand introduce new production line, lucky improve quality; On one hand, set up to strengthen the after service of the network and print the lucky service system in the country, the printing outlets and laying lucky service agencies.
As the beginning of marketization process of state-owned enterprises, then lucky has set up a file in the market competition of initiation of the marketing consciousness, not only invited international photography famous to do the test, lucky every year in the is lucky photography grand prix.
"In 1989 we use the new production line imported production innovation generation BR100 , promotion effect is very good, lucky brand have greatly ascend." LiYueChang said.
"Lucky at the late period of very good quality, technology and mature, in the civil products, and Fuji, kodak on the same horizontal line." Deputy secretary general of the China electronic chamber of commerce LiuRenBo (the Po) said, the more key is, the emergence of the lucky , let kodak, Fuji, in the Chinese market forced to take the low price strategy.
On December 26, 1997, the "lucky " A shares on the Shanghai stock exchange, the Internet issue price of RMB 6.42. In the second year, the lucky net profit to 70.186 million yuan.
1999 lucky in domestic market share nearly 30%, forty DuoGe countries export. In 2000, the group holds 100% of the country's lucky aerospace market, 70%, 50% and, black and white market share and around 30% of the color share, also reached in golden, lucky net profit is 215 million yuan, mainly from color .
The digital revolution to survival crisis
Red has been considered themselves lucky the biggest enemy is yellow and green, but the kodak Fuji who also have never thought, digital technology revolution came so quietly saint.
Kodak had DuoCi to acquire a lucky , then turn to the China put forward "the industry joint venture plan", this is the famous "98 agreement" (1998), this one agreement signed for China "lucky " the outside except sensitive material production enterprise were included in the kodak's, kodak pay 1.2 billion dollar acquisition cost. Shanghai, tianjin, xiamen, shantou, wuxi, LiaoYuan such six photographic materials enterprise overnight jiangshan becomes angry, friendly, and become a lucky from the kodak's team, kodak said will borrow joint venture in China of low-cost production CaiJuan kodak.
In 2001, the traditional image industry in unprecedented survival crisis, digital technology revolution, destroyed the traditional industry to the settlement of the industry foundation, the global demand, consumer turn in rapid market shrinking, all depend on is living of manufacturers are faced with the choice.
"The whole world of color overall demand to reach the peak in 2000, a year after an average of 30% decline in proportion." Fuji so that the crisis in.
Lucky also felt the impact of the new technology, but did not expect that the market will have so quick. From the start of the , lucky advocate business wu income and net profit began to decline, 2001, successively lucky net profit dropped nearly half, only 139.8 million yuan, advocate business wu income fell to 638 million yuan; In 2002, the net profit fell to 124 million yuan, the main business income is 593 million yuan.
"Thought transformation" more difficult
Try to attract consumers more lucky means, at the end of 2002, 100 retail price CaiJuan lucky ChaoJin 30% reduction in the nationwide take the lead in put out CaiJuan 10 yuan. But low price strategy failed to restore the market flagging, 2003 annual report showed that lucky footage, further shrunk to 80.02 million yuan net profit. In the same year, the lucky and kodak marriage, kodak agreed to with about $100 million cash and other assets in exchange for a 20% stake lucky . With the alliance, the market share of total more than domestic share more than 70%.
But the industry has thin xishan, big mergers, and failed to achieve the expected effect, with no digital camera into homes, kodak also started the difficult transition, in 2007, kodak interrupted and lucky originally this have 20 years of marriage.
The transformation of the way of the lucky began earlier. "In 2000 we have the transformation, and get started in consciousness. LiYueChang said. At that time lucky color and color paper heyday, but at the same time, the company began to development membrane materials and other products, some of which has now ChengQiHou, such as lucky of optical thin , now the domestic leading level is already.
At the same time, there are many lucky has not been successful attempt, such as digital camera, inkjet printing media, three-dimensional photographic, CaiKuoJi, polarizing piece... But because the input, the exploration is too small scale is not successful.
Than the market, business, products transition harder, is a long history of state-owned enterprises "thought transformation". In baoding, many employees and making life lucky , parents in this work, oneself in the growth, study, grew up to the job, they took the parents to have deep feeling. Therefore, the PET lucky of the main production base of optical thin in hefei chosen rather than hebei, lucky group manager ZhangJianHeng explain, because "in the field say open a new factory, than in baoding great lucky group, to open a company other relatively easier."
In addition, as one of the lucky , renmin layoffs, can't issue a can, in the process of transformation of bondage, to face more than kodak and Fuji.
To want to make the final factory
Used to be the main source of revenue lucky business, now occupies the proportion of group turnover is only 1% to 2%. Lucky group has formed the images of silver plate (traditional business), printing materials, and coating materials three pillar industries.
The last three years, the total net profit in lucky three million yuan to five million yuan between wandering, restructuring rumors never calm, from initial may be "number two" countries has new company incorporated in this month, to the dust settled, merged into the space science and technology group.
LiYueChang explained, the approval of the merger, state-owned assets supervision just specific plans for the two sides also in communication negotiations, from the company strategy point of view, the lucky in civilian goods advantages; Space science and technology in the military, aviation aerospace field has the advantage.
With the famous lucky production, it is not only LiYueChang repeatedly stressed the point. And aerospace science and technology group after the merger, the brand will also continue lucky and inheritance, and focus will still be in civil products. Although the era has in the past, but lucky "to do the last out of the silver market image manufacturers has not changed the original intention of".
"We never give up." LiYueChang said that, at present, the has been lucky overseas exports is far greater than the domestic sales, in developing countries, the still have the market, although the market will eventually be digital technology occupied.
S extensions
Kodak transformation the pain continues
Years of losses to split business restructuring, recently announced the sale of 1100 patents
"The invention of the digital camera, and the kodak to dig the tomb of a kodak." Kodak chairman and CEO PengAnDong and expressed in this kodak digital the tide of helplessness and regret.
As early as in 1976, kodak is developed the world's first digital camera, and the kodak products meet the traditional but market share and monopoly position, even in order to extend the service life of the , starting at the market its digital camera technology. Until 2003, its really determined to transition to digital direction.
At the same time, kodak to its old field is still coming up all the trouble to China a roll of the independent brand--lucky . In October 2003, and kodak lucky reached a cooperation agreement for 20 years, kodak will to total about $100 million in cash and other assets in exchange for a 20% stake lucky .
Digital market development of speed rapid, completely beyond the kodak expected. Data shows, the image of the traditional department kodak sales profit from $2000 in 14.3 billion, cut to $2003 in 4.18 billion, down 71%.
Although kodak struggled to promote transformation, wanted to build three kodak business, products, consumer digital imaging and graphic images. But layoffs, mergers caused a great deal of cost, etc, make the kodak in long-term huge losses. In 2004, kodak losses of $113 million, 2005, loss of $799 million m, 2006 losses of $346 million.
Kodak and take sell departments, split business way "thin body", compression cost. In 2006, kodak split all of its digital camera manufacturing business to Singapore flextronics design company. In 2007, kodak for four big one of business of medical imaging department of price $2.55 billion sale to Canada's largest asset acquisition Onex company, in order to reduce debt concentrate on digital business. That year, kodak Chinese company will hold stock by $37 million lucky low to good faith venture investment transfer guangzhou Co., LTD.
Last month, kodak announced it will sell 1100 patents, expect the patent for the company to bring more than $2 billion in revenue.
"Kodak transformation of the pain until now continue." Deputy secretary general of the China electronic chamber of commerce LiuRenBo said.
To want to make the final factory
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