Effective Job Advertisements to Attract Quality CandidatesMaximizing Online Recruitment

Over the past decade, the Internet has become the single most powerful tool in recruitment advertising. Because of the growth and popularity of online recruitment, thousands of job boards are now emerging, giving employers more options than ever before to target and hire quality candidates.

Posting jobs online has become an integral part of most employer recruitment programs. However, few companies take the time to maximize their return on investment by constructing powerful and effective job advertisements. Effective job ads not only brand and differentiate their company and draw a qualified pool of active candidates, but can also persuade passive candidates - skilled workers who are already employed, but open to a great opportunity - to click the "Apply" button as well.

With so many recruitment options available online, the first step in creating a successful recruitment advertising campaign is to determine which job boards would be the best fit for the organization. Employers looking to go beyond traditional job boards should consider niche career communities, which are a valuable, yet sometimes overlooked resources to connect with job seekers through relevant searches and networking tools.

Once the appropriate job boards or integrated marketing tactics have been determined, employers should then concentrate on developing a well-written job ad that maximizes their investment and is sure to promote the company and attract quality candidates. The competition for quality job candidates has led many job seekers to have high expectations when searching for potential employers, so it is increasingly important for employers to "raise the bar" and develop an effective and appealing recruitment campaign.

Here are some best practices employers can use to compose an effective job posting:

To maximize online recruitment efforts, employers should keep these tips in mind when their next recruitment opportunity comes up. For more information on job posting tips and tools, please visit

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